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Customer Relationship Management software concentrates mostly on marketing, sales, and service. A good example is the Microsoft Dynamics CRM developed by Microsoft, who has been encouraging the use of its proprietary frameworks, such as .NET, for customization.

It belongs to the Microsoft Dynamics series of business applications. As a server-client application, this Web-based application supports robust web services interfaces. A browser is required to access Dynamics CRM. A CRM contains the strategies, practices, and technologies that organizations can use in managing and analyzing customer interactions as well as data throughout their customer lifecycle. This helps improve business relationships with clients of the organization, helping in customer retention and the stimulation of sales growth.


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